The Loveland Sports Shops feature Specialty Shop selections of clothing, accessories and equipment with Front Range pricing. Our friendly, experienced staff can help with any questions for Alpine, Telemark, AT or Snowboarding. Whether you need sunscreen, a souvenir, T-shirt, the latest in snow clothing or casual wear - We've got it! Come and see why Ski Magazine keeps selecting us as a gold medal shop.


Our boot fitters are MasterFit University trained to help with any boot issues for comfort and performance. We can customize your boot, make custom insoles and address alignment issues. Boot problems can be solved quickly due to our close proximity to the slopes.

                           NORDICA Certified Race Center
We offer a complete collection of Nordica Race Skis and Boots. Other race products offered are Marker, POC, and Scott

We demo what we sell! Alpine Skis from Armada, Icelantic, K2, Nordica, and Volkl. Tele Skis from K2, Rossignol and Volkl. Snowboards from Never Summer, Ride and Unity.

The Loveland Adventure Center located in the lower level of the Basin Sport Shop has the latest in gear to test drive 7 days a week. Our unique Hat-Trick demo program allows you to try three different products on the same day.

Demo rates are applicable to purchase. (Some restrictions do apply, please see store for details.)

Hat Trick Demo 3 Products Full Day $50, $45 w/LPC
Half-Day Demo 2 Products 9am - 12:30pm $30.00
One Hour Demo 1 Product   $20.00


                    The Adventure Center carries skis, snowboards, and tele equipment for demo. 
Click Here for a complete price list including labor rates. 

A major credit card is required. You are responsible for any damage to the ski or board. and theft. Our demos are tuned regularly and will be in top shape when you test them.

When testing we offer these suggestions:

  • Test each product only three runs and preferably the same three runs

  • Test at moderate and faster speeds – try quick turns and long

  • radius turns – try packed and unpacked snow when possible

  • Avoid questionable areas where snow coverage is thin

  • Leave time at the end of the day to ski/ride on the favorite of the three